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This is super easy and can be done by most anyone trying to get into the Internet marketing arena. In fact, I know people who make $5,000 and more (sometimes a lot more) just about every time they do this.

Your results, of course, may vary.

Here’s what you do…

Find a good WordPress plugin with PLR rights. It needs to come with a license that allows you to make any changes you want to it, along with the source code. You’ll find lots of these in PLR membership sites.

Google the plugin and find out what bugs it has (if any.) People will tend to complain on forums about plugin problems, so this should be easy to research. Make note of any bugs.

Now get creative. Look at your plugin and ask yourself what change or addition you could make that would improve the plugin. It just needs to be one thing that truly makes it your own unique plugin.

And it needs to be something buyers will appreciate having.

Once you have this, go to Upwork and get a quote for what it will cost to make the change to the plugin, as well as fix any issue it has. $300 or so is fairly typical unless there is a major issue.

If it’s not super expensive, get the work done. If it is super expensive, go get another plugin and start over.

Tell your coder to also rename the plugin to the name of your choosing.

Pay for a professional looking e-cover and register a domain name.

Write your sales copy and put your new plugin on Warrior Special Offers or JVZoo.

Plugins tend to sell really well. Gather the names of all of your buyers and let them know you’ll alert them when your next plugin comes out.

Rinse and repeat.

Yes, it really is this easy. Your first time you might have a few questions and challenges to work through. Like anything else, there is a learning curve. But this is one of the fastest ways you can start making serious money online very quickly, and if you take action now you could be pulling in your very first WordPress plugin profits within the next few weeks!

A lot of people think that to be a coach or consultant, you must have built a few million dollar businesses and have a ton of experience under your belt. Not true.

To sell coaching services, you have to be really good at ONE thing. Just one.

It’s up to you what that one thing is.

Maybe you have a unique traffic system. Or you’re really good at guest blog posting. Or you can make videos that set people’s hair on fire.

Whatever your one thing is, if you’re good at it, there are people out there that want you to show them what you know. And they don’t just want a 20 page pdf or even a set of videos.

They want one-on-one HELP.

And that’s where you come in.

True, in the beginning you might charge lower prices for your coaching.

But as soon as you can show you get results not just for yourself, but also for others, it’s time to raise your fees.

And don’t even let anyone tell you that you can’t coach. Don’t even let you tell you that.

People need your help. It’s selfish not to offer it.

It is a win/win for both you and your new clients to get them off to a fast start. Leverage your knowledge to help others, grow your business and create a new income stream through coaching.

I like to write. Heck, to be honest I LOVE to write. Yet sometimes I hate it as well – like when I HAVE to write another newsletter and I’m thinking I just don’t know what to say.

That’s why I like to find ideas that jog me into writing, and I share them with you here. Because I know if I sometimes have trouble writing, then those who aren’t that fond of putting words to paper must sometimes prefer to get a root canal than write another article or blog post. So take heart, here are 8 suggestions that should get your typing fingers flying and your blog readers happy they stopped by your site.

Be impulsive. If you write on a frequent basis, then there should be a part of your brain that’s always on the lookout for ideas, rants, complaints, laughs, etc. When inspiration strikes, WRITE. Yes, right then and there. If you can’t, then at least make lots of notes for later, and at the first available chance sit down and type it out. You can always polish it up later.

Some of my best writing has been where I feel possessed of spirit and the words simply fly into my head of their own accord. It’s almost like magic, but if I don’t immediately type them out then I lose both the spirit and the enthusiasm, and usually the post or article never does get written.

So be impulsive and write the moment the spirit strikes. You may not even know at first where it’s going, but that’s okay. Odds are you’ll be pleasantly surprised.

Question everything. Question authority, rules, the way things are and the way things are done. Always be asking yourself “Why?” Why are things this way? Why do we do it this way? Is there a better way? And so forth. Even if you don’t have the answer, sometimes simply asking the questions can make for a terrific post.

Break rules. Above, we’re questioning rules, and this goes one step further. Is your blog about weight loss? We all know there’s a rule that you be kind to everyone, regardless. But sometimes people need tough love, and maybe your next post should be how grossly obese people need to sit down and write their obituaries because odds are really good that they’re not going to live all that long.

And before you send me an email telling me that I should not have said what I just did, I recently read a news story in which a doctor, a DOCTOR, told his patient to write his obituary and it was exactly what the guy needed to lose 376 pounds. So yes, sometimes it’s more than okay to break the rules.

Combine unlikely things. This is the peanut butter and chocolate trick, or the apple pie and cheese trick. Take two ideas, concepts, or whatever that normally do NOT go together, combine them and see what happens.

For example, if your website is all about how to raise money for non-profits, find out what the greediest people in the world do to acquire their fortunes, and then see how that knowledge might be appropriately used to raise funds.

Just write. I know I’ve mentioned this one before, but it’s so good I’ve got to say it again – just sit down and start writing, even if you don’t have a single solitary clue what you’re going to write about. Odds are the first few paragraphs will throw away nonsense, but soon something will emerge from your subconscious that’s been dying to get out. I’ve used this technique many times, and it seldom fails me.

Make an outline. If you’ve got your topic and you have an idea of what you’re going to say, then by all means make an outline. Once you’ve got it, just fill it in. And no, you don’t have to write it in order – pick a section of the outline, write that section, pick another section and so forth. Making the outline first is a dynamite way to then write quickly and nearly effortlessly. Plus you’ll get to see early if your idea is worth writing about or not.

Be crazy. Okay, so this crazy idea popped into your head, and you just KNOW that it’s silly, but what if? That is, what if it’s not so silly after all? We tend to dismiss our crazy ideas too quickly sometimes rather than see them through. And here’s something worth remembering – every great achievement started out as someone’s “crazy idea.” So go ahead, follow through and see what happens.

Chunk it. Write non-stop for a certain length of time, such as 20 minutes or 30 minutes, and then take a 5 minute break. Knowing that you cannot stop writing for that period of time makes you focus and get to work, and knowing you have a break coming up soon makes it all tolerable, even on days when you especially don’t feel like writing.

There you have it… 8 ways to beat writer’s/blogger’s block. Now get to writing, will ya! 🙂

…that you can’t achieve in a year.

What happens when you give yourself a goal to do something in the next year?

You procrastinate. “A year? Heck, I think I’ll take a vacation first. I can work on that tomorrow – next week – next month.”

You put it off. And put it off. And a year later… you are still exactly where you are right now, today.

But if you only give yourself 90 days, you’ve got to take action NOW. Not tomorrow. Not later today. But right now.

5 year plans? Work for almost no one. Things change during a year’s time – what about during 5 years? Everything can change.

People function in 90 day chunks. You can’t plan to lose 50 pounds in a year because you’re continually eating the wrong things. Why? Because you think you can always eat right later and exercise later.

But you can lose 25 pounds in 90 days. Now you’ve got a deadline that is close, and you’ve got to get busy now.

And once you’ve lost those 25 pounds in 90 days, you can lose 25 more in the 90 days after that.

Let’s talk about your online business. Can you ramp it up in a year? Probably not, because again, the deadline is too far out. You’ll do everything BUT work on your business.

But in 90 days? You can build a website, build a list, create your first three products, recruit a couple dozen affiliates and do a joint venture or two.

And that’s just the start.

Once you’ve laid the groundwork in the first 90 days, you can level up and leverage what you’re already done.

Maybe you make an average of $2,000 a month during your first 90 days.

But now you have products, affiliates, a growing list, a growing reputation, a name for yourself and people who trust you and want to do deals with you. Do you think you can earn a whole lot more in your second 90 day period?

You bet you can.

Decide what you want and then focus on just doing that thing. Don’t get distracted. Don’t buy stuff you don’t need or spend time on things that don’t take you to where you’re going.

Break your 90 day goal up into 30 day increments. Where do you need to be 30 days from now to achieve your goal? Where do you need to be 60 days from now?

You’re looking at one big goal with two checkpoints along the way to make sure you’re on track.

Focus on this goal for 90 days. Will you do that for yourself? For your family? For your future?

The takeaway:

Ask yourself – where do you want to be in 90 days?

What do you have to do to get there?

And are you willing to do it?

Decide what you want.

Write it down.

Make a plan to accomplish it in 90 days.

And then just do it – in 90 days.

I’ll wager that 9 out of 10 people who read this won’t get it.

Not really.

They’ll say, “Yeah, that’s probably right,” and then they’ll blow it off like they never read it.

But the fact is, I’m nearly certain that’s why some people crush it online and others never make more than a few hundred bucks here and there.

For example, imagine you’ve got some individual who maybe isn’t the sharpest tool in the shed. But he doesn’t know that. He thinks he’s unbelievably smart. He thinks his products are radically awesome. He thinks he’s king of the internet and master of his niche.

And even though his products are average and ordinary, and even though he’s not all that bright and certainly not clued in on what’s happening, he still does really, really well.

Then you’ve got this other person who is smart as can be.

She really cares about her customers and wants to help everybody and anybody she can.

She tries her very best to put out products that can revolutionize lives, but she wonders if she isn’t falling short.

Maybe she needs to work harder, or find more answers to give in her products, or just be an even better person.

And she’s failing miserably.

The first guy KNOWS for a FACT that his products ROCK (as he would say) and that he’s “THE MAN.”

And this comes across in everything he does.

His emails, his videos, his website – they all exude a crazy amount of confidence, and customers pick up on that and are drawn to it.

But on her site, and in her emails and videos, she hesitates.

She’s a little bit unsure.

She wants only the best for her customers, so she holds back, just in case her latest recommendation isn’t good enough.

And customers pick up on her lack of confidence and don’t buy.

Simple, right?

Now the question: Are you going to think about this and find a way to use this in your business?

Or… are you going to dismiss it?

“Because I really do think – or at least I believe – that I’m on to something here.”

“In fact, I KNOW I am.”

Take a look at those last two sentences and notice the contrast.

Which one makes you sit up and take notice?

Which one makes YOU confident that I know what I’m talking about?

See what I mean?

You don’t need to be a jerk about it, but confidence and belief in your products will go a heck of a long way towards making you sales and customers who become raving fans.

Try it.

Regardless of what you’re writing – a blog post, an article, a sales message, etc. – your copy should sound personal and relevant to the person reading it. You don’t want to sound like you’re writing a textbook to a class of students or a news article to the masses. Instead, your tone should be similar to a one on one conversation with a friend.

So how can you achieve this? With a little research and a healthy dose of imagination. This is one of those tricks that natural writers do without thinking about, and the rest of us can learn with just a little practice. What you’re going to do is create a “persona” of your ideal reader. For example, if you’re writing a sales letter, your persona is the customer. Hopefully you have a good idea of who your customers are, and if not you might want to engage in some research to find out.

Choose one customer: Someone who has purchased your products in the past and reads all your stuff. This person might be real or imaginary, it doesn’t really matter. Now write a bio for your customer, answering these questions: Male or female? Age? Where does s/he live? Occupation? Likes? Dislikes? Desires? Goals? You get the idea – you’re creating this person just as if they were real and sitting there in the room with you. Picture them in your mind, or choose a photo from the Internet.

Now for the fun part: Make friends with this customer. Imagine having a face to face chat about your latest product or the blogpost you’re about to write. What do you tell him or her? What questions do they have? Do they understand what you’re saying, or do they need clarification?

If you’re thinking you can’t do this, it simply means you’re out of practice. All children have imaginary conversations in their heads, and you did as well. This is your chance to let your subconscious mind go to work, filling in the words your persona would say to you in a conversation. You’ll be surprised by what you discover because you’re opening the door to knowledge you didn’t even know you had.

Now then, once you’ve got a good sense of who your persona is, go ahead and write that blog post or article or sales message directly to your persona, just as you would write a personal letter. Be sure to connect with them on an emotional as well as intellectual level. Your persona is the only one that matters when you are writing because it is just the two of you having an intimate conversation.

And if all of this sounds terribly silly, don’t worry. Just try it. You’ll be pleasantly surprised by how much better your writing can become when you’re writing to that one specific persona.

BONUS: As you get to know your persona better and better, you might try asking him or her questions and quietly listening for the answers. Your persona can tell you why your marketing is falling short, how to market your product for more sales, and even what product to create.

Once you’re well acquainted with your first persona, consider getting a second one that is quite different from the first. For example, if your niche is Internet marketing and your persona is a 50 year old male looking to make extra money to sock away for retirement, your second persona might be a 22 year old looking to earn a full time living online as fast as possible, or perhaps a newly divorced 35 year old mother of 3 trying to make ends meet.

These personas will make your writing come alive, as well as accessing useful and sometimes brilliant information and insights that take you by complete surprise and significantly add to your bottom line.

“I want to start an online business but I don’t know how.”

“I want to start my own blog and list build but I don’t know how.”

“I want to create a product but I don’t know how.”

I want to [insert whatever it is you want to do] but I don’t know how.”

Well guess what… neither did every single person who did it for the first time.

But you’re got to take the leap anyway, and take it on faith that you will land on your feet.

Figuring things out on the fly is a learned skill.

And the more often you take the leap – any leap – without knowing exactly where you’re going to land, the better you get at it. Plus, each time makes you better equipped to leap again and again and again.

Learning to operate at a high level within unknown scenarios is more valuable than learning a specific set of skills for a specific situation.

Prepare yourself mentally for being unprepared. 

You can never anticipate the exact skills you will need until you need them. In fact, you don’t know what you don’t know until you find out you don’t know it.

You’re going to hit roadblocks. Expect them. And expect to crash through those roadblock to the other side, too.

Expect challenges. Expect setbacks.

They are coming for you, so be prepared mentally.

Go in fighting, not retreating. 

Keep your eye on the goal and nothing will stop you…

…but if you look only at the obstacles, you will never get far.

Think about this – your entire life you have been flying by the seat of your pants in one fashion or another.

Don’t stop now.

When they tell you to seize the day, they don’t mean tomorrow – they mean TODAY.

Take the leap, because you got this!

Regardless of what niche you are in, there is no doubt that building a list of prospects and customers who know you, like you and trust you is your most powerful business marketing strategy.

So what’s the second most powerful business marketing strategy? It’s up for debate, but I’d like to suggest the following:

Writing a book in your niche to give away to your prospective customers.

And no, I don’t mean a 20 page report, although that’s far better than nothing. Nor am I suggesting you write a “book” that’s nothing more than a cleverly disguised sales letter, although those can be useful as well.

Let’s stand in our prospect’s shoes for just a moment. Let’s say you live in Chicago and you’re looking to invest a substantial amount of money in marketing your brick and mortar business online. Obviously you don’t want to hand the work over to just anyone – you want someone who clearly knows exactly what they’re doing and can deliver the results you seek. Someone who will get customers streaming through the door and the cash register ringing non-stop. Bottom Line: Someone who won’t waste your time and money.

A fellow drops by out of the clear blue and offers to do your marketing. You’ve never heard of this guy and you’re cautious. You do some research, ask your fellow business people, and locate 3 more small business marketing types who all say they’re experts at marketing small businesses online. They even have references. Still, you’re cautious.

Then one day you’re at a friend’s place of business when you spot a book on his desk. The title immediately grabs your attention: Effective Online Marketing For Small Businesses In The Chicago Area.

It’s not a snappy title by any means, but you don’t care. You’re riveted. You want to know everything in the book and you especially want to know who the author is and can you hire him.

And all you’ve seen so far is a book title. So why are you so interested in hiring THIS guy? Why does he stand head and shoulders above all the other small business online marketers you’ve already spoken to?

First, he’s an author. And like it or not, author’s carry a mystique and an air of credibility virtually untouchable by any peers who haven’t authored a book.

Second, not only did he write a book on marketing your small business online – he wrote about marketing your small business online in the area in which you live.

It’s akin to having the name Abdul Anderson and finding a book titled: What Abdul Anderson Should Do Right Now to Solve His Problems. Tell me you wouldn’t pick that book up in a heartbeat if your name was Abdul Anderson!

Okay, you’ve got the point. When you write a book, you’ve got instant star attraction and a ton of perceived credibility. People are no longer asking, “Can I see 5 references?” They’re not asking, “What if you can’t do what you say you will do?” They’re not asking about your guarantee, how long you’ve been in business, and all those other questions.

Instead, they’re asking how much you charge and when can you start.

And this isn’t just for marketers working with offline businesses – this is for almost anyone offering a service or even a product.

Imagine someone comes to your website – has never heard of you before or been to your website before – and there on the home page sees the book that you’ve written. Do you think you’ve just scored some serious credibility with that new visitor? Absolutely.

Or what if you’re sending traffic to a squeeze page to capture their email address. Do you think offering them the e-version of a REAL book that is currently being sold on Amazon will increase your conversion rate? You bet!

Back to marketing to offline businesses – if you hand a prospect a copy of your book, do you think you’ve increased the odds you’ll close them on a $5,000 marketing package? Of course.

Your book should contain tons of dynamite information and no sales pitch. Yes, it’s fine to refer them to your website, but the main focus should be on educating your reader. The more you tell, the more of an instant expert you become in your reader’s mind.

Make the book comprehensive, covering a great deal about your particular niche. Don’t be afraid of telling too much – generally when a prospect realizes how complex your service is, if they can afford you then they will hire you rather than attempt it themselves.

Include your contact information, including phone number, address and of course your website. Realize that people hang onto books, and even if they don’t need your service right now, they might refer back to it in a year or even in 5 years, so don’t change your contact information unless you absolutely have to. The book you give to someone today could result in a $20,000 sale 5 years from now, but only IF they can easily find you.

Make it easy to read. Just like a sales letter, you don’t want page after page of fat paragraphs. Use plenty of headings, bullet points and space to break it up.

And by all means edit it. Get someone else to read it over and tell you if there are any errors or places where it’s difficult to follow. You want it to read as professionally as possible because it is a direct reflection of you and your business.

If you are giving away the e-version of your book on your squeeze page or website, by all means either give them a link or a screenshot that shows your book on Amazon. Anyone can SAY they are giving away a $19.95 ebook, but when they see that you really do charge that much on Amazon, your free gift suddenly becomes much more valuable in their eyes, increasing the likelihood that they will opt into your list AND read your book.

Do encourage your readers to review your book on Amazon. The more reviews you get and the better reviews you get, the more credibility you build up. After all, if you see a book on Amazon with 1 or 2 reviews, and another with 50 reviews, which seems to be the more popular? People tend to be followers, not leaders. That’s why they look for social affirmation that others are reading and liking your book. You might even offer a free gift for every unbiased review you receive. Just be sure not to offer a free gift for every POSITIVE review you receive, or you will lose much of the credibility you’ve worked to achieve.

Is writing a book hard? Yes and no. For some people it’s extremely difficult, not because they’re not intelligent, but because their intelligence lies elsewhere. We all have particular skills we’re good at and others that we really should leave to the “experts.” So if you don’t like to write, consider hiring a ghostwriter to write your book.

If you’re going to write it yourself, set a deadline by which you’ll have it finished, and then decide to write 2 to 5 pages a day, every day. If you’re writing a 200 page book at 2 pages per day, you’ll be finished in 100 days. At 5 pages per day, you’ll be done in just 40 days. See? It doesn’t take long if you stay consistent.

The secret to writing a book? Write your table of contents first. This will become your outline, and it’ll break the book up into manageable pieces. It seems like a daunting task to write 200 pages about your subject, but 10 pages about one particular facet of your niche is a breeze.

For your book cover design, I recommend hiring a professional. People really, truly do judge your book by its cover. Sure, you can create your own, and if you’re a graphic artist then maybe that’s the way to go. For the rest of us, we put too much time and effort into our book to make do with our own amateurish cover. So do some research and find a professional book cover designer with a portfolio you like, and spend the extra money to get it done correctly.

Once you get your book finished, I believe you’ll find it’s the second most important tool in your marketing arsenal, right behind your list of customers and prospects. Your book has the potential to generate more business for you than perhaps a dozen full time sales people, and through the power of the Internet it can be working for you 24/7, making you an instant expert and the go-to person in the eyes of your prospects.